Dynamic Heatmap vs Standard Heatmap
MIDA offers two ways to view your heatmap data: the Standard Heatmap and the new Dynamic Heatmap. Both use the same visitor behavior data — clicks, moves, and scrolls — but they differ in how you view and interact with that data.
This guide helps you understand the difference so you can choose the right view for your needs.
This is the Standard Heatmap — a static snapshot of a single page.
This is the Dynamic Heatmap — rendered live on your storefront as you browse.
Quick comparison
Section titled “Quick comparison”| Standard Heatmap | Dynamic Heatmap | |
|---|---|---|
| View mode | Static snapshot of a page | Live storefront, viewed in real context |
| Navigation | One page at a time, selected from a list | Browse freely; data follows you across pages |
| Interaction | View only | Interact with the store as a real visitor |
| Data coverage | Based on a captured snapshot, which may miss some positions | Full data for every position on the live page |
| Heatmap types | Clicks, Moves, Scrolls, Areas | Click, Move, Scroll |
| Device switching | Yes | Yes |
| Date range | Yes | Yes |
| Best for | Detailed analysis of a single page | Exploring behavior naturally across the store |
When to use each
Section titled “When to use each”Use Standard Heatmap when you want to analyze one specific page in depth — for example, reviewing element-level click data, ranked click lists, or area maps on a key landing page.
Use Dynamic Heatmap when you want to explore behavior the way visitors actually experience your store — moving between pages, checking layout in real context, and seeing data update as you go.
Good to know
Section titled “Good to know”Both views draw from the same underlying data, so your insights stay consistent. Because Dynamic Heatmap renders on the live page rather than a captured snapshot, it shows complete data for every position on the page — including spots a static snapshot might not fully capture. The difference is the viewing experience, not the numbers behind it. Many merchants use Standard Heatmap for focused page reviews and Dynamic Heatmap for broader exploration.
If you have any questions, feel free to contact us via Crisp Chat or email us at [email protected].