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MIDA Docs

Welcome to MIDA

MIDA is a Shopify conversion optimization platform that helps you understand how visitors interact with your store — and turn that understanding into more revenue.

Heatmaps

Understand customer engagement at a glance:

  • Track clicks, scrolls, and mouse movements across your storefront.
  • Spot underperforming buttons, ignored areas, or content that attracts attention.
  • Use Conversion Heatmaps to see which elements directly contribute to purchases.
  • Use Revenue Click Tracking to connect interactions with actual revenue generated.

Session Replay

Watch real visitor journeys in action:

  • Replay how shoppers browse, click, scroll, and complete (or abandon) checkout.
  • Identify friction points and drop-off moments across your entire funnel.
  • Filter sessions by traffic source, device, behavior, and more with Advanced Filters.
  • Use Checkout Recording (Shopify Plus) to observe behavior at the most critical stage.

Funnel & Bounce Analytics

Go beyond individual sessions:

  • Track visitor progression from product view to cart to purchase.
  • Identify exactly where drop-offs happen in your conversion funnel.
  • Detect pages where visitors leave without meaningful engagement using Bounce Analytics.

AI-Powered Insights

Spend less time analyzing and more time optimizing:

  • Get automatic AI Session Summaries that surface key behavioral patterns.
  • Receive AI Email Reports and AI Analytics Summaries delivered to your inbox.
  • Use the AI Assistant to ask questions, generate insights, and get recommendations faster.

Search & Error Insights

  • Understand how visitors use on-site search and identify keyword opportunities with Search Insight.
  • Detect technical issues and third-party app conflicts impacting revenue with Error Insight.

Why Choose MIDA?

  • Visual, revenue-focused insights — not just raw data.
  • AI-powered analysis that reduces time to action.
  • Direct connection between visitor behavior and business outcomes.
  • Shopify-native: quick setup, no coding needed.
  • 24/6 customer support whenever you need it.

Getting Started

  1. Install MIDA from the Shopify App Store and turn on app embed.
  2. Access Heatmaps, Session Replays, and Analytics from your dashboard.
  3. Use AI Summaries and the AI Assistant to surface insights quickly.
  4. Start optimizing your store with clear, actionable recommendations.

If you have any questions, feel free to contact us via Crisp Chat or email us at [email protected].