Customer segmentation
We optimized 9 segments that our customers usually use Advanced filter for.
- Placed order
- Who: Visitors who placed order
- Event: Successful order
- Added item to cart
- Who: Visitors who added items to cart
- Event: Add to cart
- First-time visitors
- Who: Visitors who visited the online store for the first time
- Event: Visit number (equal to 1)
- Return visitors
- Who: Visitors who visited the online store more than once
- Event: Visit number (at least 2)
- Engaged visitors
- Who: Visitors who visited more than 2 pages of the online store and had at least 1 minute of active duration
- Events: Page per sessions (at least 3) and Active duration (at least 1 minute)
- Conditions: AND - both events must be met to be included in this segment
- Frustrated visitors
- Who: Visitors who had rage clicks or shaky mouse
- Events: Rage clicks or Shaky mouse
- Conditions: OR - any of two events are triggered to be included in this segment
- Abandoned cart
- Who: Visitors who added item to cart but did not complete their purchase
- Event: Add to card and not Successful order
- Conditions: AND - both events must be met to be included in this segment
- Abandoned checkout
- Who: Visitors who started checkout process but did not complete their purchase
- Events: Checkout started and not Successful order
- Conditions: AND - both events must be met to be included in this segment
- Organic traffic
- Who: Visitors who arrived on store from unpaid or unpromoted search results
- Events: Source type (Organic)
- Logged-in visitors
- Who: Visitors who logged into your online store
- Conditions: Sessions recorded customer ID and customer email. You must enable Collect customer email in Settings to track Logged-in customers.
If you have any questions, feel free to contact us via Crisp Chat or email us at [email protected].