# Welcome

With powerful tools like **Session Replay** and **Heatmaps**, you’ll gain valuable insights to optimize your website for higher conversions and more sales.

### Heatmaps

Understand customer engagement at a glance:

* Track clicks, scrolls, and mouse movements.
* Spot underperforming buttons, ignored areas, or content that attracts attention.
* Compare Heatmaps across different themes, time periods, or customer segments.

### Session Replay

Watch real visitor journeys in action:

* Replay how shoppers browse, click, scroll, and complete (or abandon) checkout.
* Identify friction points that cause drop-offs.
* Filter sessions by traffic source, device, or user behavior.

### Why Choose MIDA?

* Get **visual insights** into customer behavior.
* Make **data-driven decisions** instead of guessing.
* Shopify-native: quick setup, no coding needed.

### Getting Started

1. Install MIDA from the Shopify App Store and turn on app embedded.
2. Access Heatmaps and Replays.
3. Start optimizing your store with actionable insights.

If you have any questions, feel free to contact us via **Crisp Chat** or email us at [support@mida-app.io](mailto:support@mida-app.io?subject=%5BMIDA%20Support%5D%20Question%20about%20Fraud%20Score\&body=Hi%20MIDA%20Team%2C%0A%0AI%20have%20a%20question%20about%20the%20Fraud%20Score%20feature.%20Please%20assist%20me%20with%20the%20following%3A%0A%0A-%20Shop%20URL%3A%20%0A-%20Issue%20details%3A%20%0A%0AThank%20you!%0A%0A%2D%20Your%20Name).