# Best Practices for Analytics with MIDA

## 1. Session Replays

**What it is**\
Watch the full journey of any session exactly as the visitor experienced it.

**Why it matters**\
Pinpoint where users get stuck, hesitate, or what captures attention-so you can answer, “Why did they leave without buying?”

**How to use effectively**

* **Prioritize by Relevance Score.** MIDA calculates this from *Active Duration, Pageviews, Purchases, Checkouts Started,* and *Rage Clicks*. Focus on high-score sessions first.
* **Use Filters.** Narrow to sessions by country, device, or behaviors (e.g., added to cart but did not checkout).

**Suggested filter recipes by use case**

**1) Homepage Check**

* *Goal:* See who landed on the homepage and from where → **Landing Page contains “/”** + combine with **Source URL / Source Type**
* *Goal:* Check bounce → **Duration = 0–5 mins + Page Count = 1**
* *Goal:* Understand homepage behavior on mobile → **Device = Mobile**

**2) Product Page Behavior (PDP) Analysis**

* *Goal:* Find sessions that viewed products → **Event = View product**
* *Goal:* Identify users who viewed many products → **Page Count > 10 + Event = View product**
* *Goal:* Attribute ad traffic to product views → **Source URL contains utm\_source=facebook** (etc.)
* *Goal:* Compare by device → **Device = Mobile / Desktop**

**3) Add to Cart Behavior**

* *Goal:* Who clicked Add to cart → **Event = Add to cart**

**4) Cart & Checkout Analysis**

* *Goal:* Reached checkout but didn’t purchase → **Event = View checkout + Cart Value > 0**
* *Goal:* Detect checkout drop-offs → **Exit Page contains /checkout**
* *Goal:* Compare checkout behavior by device → **Event = View checkout + filter by Device**

**5) High-Value Sessions (VIP)**

* *Goal:* High cart value → **Cart Value > 0** + sort by **Page Count** or **Duration**
* *Goal:* Returning visitors → **Event = Returning shopper**
* *Goal:* Team-tagged sessions → **Tag = Exactly ...**
* *Goal:* Marked important/favorite → **Favorite = true**

**6) Traffic Source Analysis**

* *Goal:* Analyze Facebook/Google/etc. → **Source URL** or **Source Type**
* *Goal:* Campaign-specific landings → **Landing Page contains utm\_campaign=abc**

**Reference**

[https://docs.mida-app.io/dvanced-filters/advanced-filters](https://docs.mida-app.io/advanced-filters/advanced-filters)

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## 2. Heatmaps

**What it is**\
Aggregated visual maps of clicks, mouse movement, and scroll depth.

**Why it matters**\
Reveal which elements (buttons, images, products) get attention and which are ignored.

**How to use effectively**

* **Spot high-interest products.** Identify products/categories with dense click activity on home/collection pages; feature or promote them.
* **Optimize layout.** If a critical CTA gets few clicks, reconsider placement or appearance (e.g., position or color).

**Reference**\
<https://docs.mida-app.io/heatmaps/view-heatmaps>

***

## 3. Analytics

**Goal**\
Understand *why* users don’t convert by analyzing the journey, intent, and friction points.

**Key dashboard areas**

* **Visitors / Sessions** - Volume & frequency: gauge interest and cadence
* **Successful Orders / Abandoned Carts** - Identify where drop-offs happen
* **Funnel (Viewed → Cart → Checkout → Order)** - Locate the exact step with loss
* **Traffic Sources (Organic/Paid/Referral/Direct)** - Find channels that drive quality traffic
* **Top Pages / Clicks** - Prioritize content that converts well
* **Devices / Browsers / OS** - Ensure responsive, error-free experiences
* **Heatmaps / Session Replays** - Observe real click behavior & scroll depth

**Step-by-step: analyze & improve conversion**

### **3.1. Monitor the funnel - find drop-off points**

Follow *Product viewed → Cart added → Checkout started → Order placed*.\
If a step drops heavily (e.g., Cart → Checkout), ask: technical errors? trust gaps (badges/reviews)? unclear design?

\
→ **Action:** Use **Session Replays** or **Heatmaps** to inspect behavior at that step.

#### 3.1.1. Landing → View Product (Viewed)

**Common causes**

* **Message mismatch:** Landing content doesn’t match ad/keyword promise.
* **Weak mobile presentation:** CTA/navigation lacks prominence; hero section too tall; products appear only after deep scroll.
* **Speed/compatibility issues:** Heavy page; browser/device rendering errors.
* **Poor orientation:** Key categories/best-selling products not highlighted.

**How to handle with MIDA**

* **Heatmaps (homepage/landing):** Check click-through on CTA/menu/banner; validate **scroll depth** reaches product blocks.
* **Analytics → Traffic Sources & Top Pages:** Compare **Paid/Organic/Referral/Direct**; find landing pages that drive the most **View product**.

**Quick actions**

* Surface the **primary CTA** and **best-selling products** higher (especially on mobile).
* Align **ad messaging ↔ landing content**.
* Streamline **top navigation**: concise menu, clear category entry points.
* **QA display** across popular devices/browsers (mobile first).

***

#### 3.1.2 View Product (PDP) → Add to Cart

**Common causes**

* **Missing info:** Size guide, images, benefits, price/shipping are unclear.
* **CTA not prominent / not sticky on mobile.**
* **Variants:** Users don’t see/believe the right color/size exists.
* **Weak trust:** No reviews; missing warranty/returns badges.
* **Unclear value:** Pricing, bundles, promos, or free-shipping thresholds aren’t obvious.

**How to handle with MIDA**

* **Session Replays:** Compare sessions **with** vs **without** Add to cart (watch variant selection and **rage clicks** on CTA).
* **Heatmaps (PDP):** Check clicks on **gallery, size guide, reviews, CTA**; confirm attention is concentrated on key areas; verify **scroll** to descriptions/specs.
* **Suggested Filters**
  * View product: **Event = View product**
  * Heavy browsers: **Page Count > 10 + Event = View product**
  * Device comparison: **Device = Mobile / Desktop**
  * Exit on PDP: **Exit Page contains /products/**

**Quick actions**

* Make the **Add to cart** CTA highly visible; consider **sticky ATC** on mobile.
* Place **size guide / returns / shipping** near the CTA; clarify **variant** selection.
* Add **reviews** and concise **benefit bullets** (with real-life images).
* Show **promotions & free-shipping thresholds** clearly.

***

#### 3.1.3 Add to Cart → Checkout Started

**Common causes**

* **UI interruptions:** Mini-cart obscures the “Proceed to checkout” CTA; checkout path is unclear.
* **Pop-ups/upsells** create noise; **app conflicts** cause issues.
* **Trust concerns:** Worries about returns/shipping/payment gateways.
* **“Probe carts”:** Users are only testing price/shipping.

**How to handle with MIDA**

* **Session Replays:** Inspect sessions that have **Add to cart** to observe whether users progress to checkout.

**Quick actions**

* **Reduce noise:** Limit pop-ups/upsells that block the path to checkout.
* **Emphasize trust:** Returns, secure payment, fast support.
* **Clarify the checkout CTA:** Fixed, visible placement (especially in drawers/mini-carts).

***

#### 3.1.4 Checkout Started → Order Placed

**Shopify plan notes**

* **Non-Shopify Plus:** You cannot modify checkout UI; you can **monitor** with MIDA.
* **Shopify Plus:** You can **review checkout sessions** to spot drop points and **add trust badges** to increase credibility and completion.

**(From Analytics steps)**

### **3.2. Evaluate traffic sources - which channels convert?**

Compare *Paid vs Organic vs Referral vs Direct*. Some drive volume but convert poorly.

→ **Action:** Scale high-converting channels; optimize landing for weak ones; align ad messaging with page content.

### **3.3. Focus on high-performing pages/products**

Identify frequently viewed pages or PDPs. Ask why they perform (visuals, CTA, clear pricing/promos).

→ **Action:** Replicate winning elements on weaker pages; ensure clear, mobile-friendly CTAs; use **Heatmaps** to confirm users don’t skip primary actions.

### **3.4. heck device & browser compatibility**

If most users are on mobile, prioritize mobile UX. Low engagement on certain browsers may indicate bugs.

→ **Action:** QA on popular devices/browsers; improve load speed, layout, and button responsiveness on mobile.

### **3.5. Detect & fix button errors (Error Clicks)**

Broken/unresponsive buttons directly block conversion.

→ **Action:** Use **Session Replays** to find unresponsive clicks; fix CTAs/checkout immediately; show fallback error messages like “Something went wrong, try again.”

***

## 4. Surveys

**What it is**\
Ask customers directly to validate your hypotheses.

**Why it matters**\
Collect feedback about pricing, product selection, or purchase difficulties.

**How to use effectively**

* **Track performance:** Use Survey analytics to monitor response rates and adjust questions/design to increase completion.

**Reference**

[**https://docs.mida-app.io/surveys/create-surveys**](https://docs.mida-app.io/surveys/create-surveys)

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If you have any questions, feel free to contact us via **Crisp Chat** or email us at [support@mida-app.io](mailto:support@mida-app.io?subject=%5BMIDA%20Support%5D%20Question%20about%20Fraud%20Score\&body=Hi%20MIDA%20Team%2C%0A%0AI%20have%20a%20question%20about%20the%20Fraud%20Score%20feature.%20Please%20assist%20me%20with%20the%20following%3A%0A%0A-%20Shop%20URL%3A%20%0A-%20Issue%20details%3A%20%0A%0AThank%20you!%0A%0A%2D%20Your%20Name).