# View Analytics

### **Using Analytics to Explore Customer Insights: A Step-by-Step Guide** <a href="#using-pageviews-to-improve-your-website-a-step-by-step-guide" id="using-pageviews-to-improve-your-website-a-step-by-step-guide"></a>

The Analytics feature allows you to track and analyze the overall view of your customers behavior. By doing so, you can gain insights of geography, identify potential pages, and improve the overall user experience.

**Step 1:** Navigate to the "**Analytics**" tab in the app's main menu.

<figure><img src="https://2268112615-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEBoONmhNHT36hqyG5yXC%2Fuploads%2Fgit-blob-1ef6334281c2c87c226c5185e8905cf3a9b7f5a1%2Fimage%20(30).png?alt=media" alt=""><figcaption></figcaption></figure>

You can see all the metrics from this dashboard.

**Step 2:** Select the **date range**.

<figure><img src="https://2268112615-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEBoONmhNHT36hqyG5yXC%2Fuploads%2Fgit-blob-ad51a8e44f6ae78f2cd16b2defc7a1b6befc22ea%2Fimage%20(31).png?alt=media" alt=""><figcaption></figcaption></figure>

You can filter date range by default options or custom by selecting a date range in calendar. Please noted that you cannot select the future dates.

**Step 3:** Explore the insights from provided metrics.

* **Visitors:** people who access to your store

You can select to see **Total Visitors** or **Unique Visitors**.

<figure><img src="https://2268112615-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEBoONmhNHT36hqyG5yXC%2Fuploads%2Fgit-blob-4c8deb5637283236c737e19d09c2dd7c89951b87%2Ftotal%20visitors.gif?alt=media" alt=""><figcaption></figcaption></figure>

Total Visitors do not contain deleted visitors.

Unique Visitors do not count duplicated ones in selected time range but still keep the deleted ones.

* **Sessions:** Total sessions in the selected date range.

<figure><img src="https://2268112615-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEBoONmhNHT36hqyG5yXC%2Fuploads%2Fgit-blob-c4fc291719cef3374de196e99e93a59ab4d34640%2Fimage%20(32).png?alt=media" alt=""><figcaption></figcaption></figure>

* **Successful Orders:** Total orders with successful checkout.

<figure><img src="https://2268112615-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEBoONmhNHT36hqyG5yXC%2Fuploads%2Fgit-blob-48e99b0c87d97e74e00fb87cd71a192043d8c59b%2Fimage%20(33).png?alt=media" alt=""><figcaption></figcaption></figure>

* **Locations:** You can see the total sessions for each country.

<figure><img src="https://2268112615-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEBoONmhNHT36hqyG5yXC%2Fuploads%2Fgit-blob-9bf43c510c96acc13762ea80c51271644d92c028%2Fimage%20(34).png?alt=media" alt=""><figcaption></figcaption></figure>

* **Top Pages:**

<figure><img src="https://2268112615-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEBoONmhNHT36hqyG5yXC%2Fuploads%2Fgit-blob-969bf20fbe42516775afb5ad5b7efa620c34ec52%2Fimage%20(35).png?alt=media" alt=""><figcaption></figcaption></figure>

10 pages which have most views will be displayed in this section. The number of pageviews will be displayed on the right side of page's URL.

You can view specific page with its pageviews by clicking on the page URL.

<figure><img src="https://2268112615-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEBoONmhNHT36hqyG5yXC%2Fuploads%2Fgit-blob-7f94a55148365be2a615814078d1e519ef82ee9b%2Ftop%20pages.gif?alt=media" alt=""><figcaption></figcaption></figure>

Or you can click **View all pages** to view list of pages with the number of pageviews.

<figure><img src="https://2268112615-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEBoONmhNHT36hqyG5yXC%2Fuploads%2Fgit-blob-3767e4efcb7f9b752b308b044478d42b30f464e4%2Fview%20all%20pages.gif?alt=media" alt=""><figcaption></figcaption></figure>

* **Order Funnels:**

<figure><img src="https://2268112615-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEBoONmhNHT36hqyG5yXC%2Fuploads%2Fgit-blob-07ccc657121c46aba6387b93066405be4515678c%2Fimage%20(36).png?alt=media" alt=""><figcaption></figcaption></figure>

Order Funnel provides you an **overall view** of purchasing flow from Product view to Successful Order. The percentages of each step can help you in finding out what should be improved.

* **Device information:**

<figure><img src="https://2268112615-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEBoONmhNHT36hqyG5yXC%2Fuploads%2Fgit-blob-917752e0d1b66aab1f4e23f10cf2645e85a77b7d%2Fimage%20(37).png?alt=media" alt=""><figcaption></figcaption></figure>

This section gives you a general view of Browsers - Devices - Operating Systems that your customers use.

You can see details of each type by hovering the corresponding part.

<figure><img src="https://2268112615-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FEBoONmhNHT36hqyG5yXC%2Fuploads%2Fgit-blob-d5011298bf825787b4b31f95e5addb39bfbf16f5%2Fbrowser.gif?alt=media" alt=""><figcaption></figcaption></figure>

If you have any questions, feel free to contact us via **Crisp Chat** or email us at [support@mida-app.io](mailto:support@mida-app.io?subject=%5BMIDA%20Support%5D%20Question%20about%20Fraud%20Score\&body=Hi%20MIDA%20Team%2C%0A%0AI%20have%20a%20question%20about%20the%20Fraud%20Score%20feature.%20Please%20assist%20me%20with%20the%20following%3A%0A%0A-%20Shop%20URL%3A%20%0A-%20Issue%20details%3A%20%0A%0AThank%20you!%0A%0A%2D%20Your%20Name).