# Customer segmentation We optimized 9 segments that our customers usually use Advanced filter for. 1. **Placed order** * Who: Visitors who placed order * Event: Successful order 2. **Added item to cart** * Who: Visitors who added items to cart * Event: Add to cart 3. **First-time visitors** * Who: Visitors who visited the online store for the first time * Event: Visit number (equal to 1) 4. **Return visitors** * Who: Visitors who visited the online store more than once * Event: Visit number (at least 2) 5. **Engaged visitors** * Who: Visitors who visited more than 2 pages of the online store and had at least 1 minute of active duration * Events: Page per sessions (at least 3) and Active duration (at least 1 minute) * Conditions: AND - both events must be met to be included in this segment 6. **Frustrated visitors** * Who: Visitors who had rage clicks or shaky mouse * Events: Rage clicks or Shaky mouse * Conditions: OR - any of two events are triggered to be included in this segment 7. **Abandoned cart** * Who: Visitors who added item to cart but did not complete their purchase * Event: Add to card and not Successful order * Conditions: AND - both events must be met to be included in this segment 8. **Abandoned checkout** * Who: Visitors who started checkout process but did not complete their purchase * Events: Checkout started and not Successful order * Conditions: AND - both events must be met to be included in this segment 9. **Organic traffic** * Who: Visitors who arrived on store from unpaid or unpromoted search results * Events: Source type (Organic) 10. **Logged-in visitors** * Who: Visitors who logged into your online store * Conditions: Sessions recorded customer ID and customer email. You must enable Collect customer email in Settings to track Logged-in customers. If you have any questions, feel free to contact us via **Crisp Chat** or email us at [support@mida-app.io](mailto:support@mida-app.io?subject=%5BMIDA%20Support%5D%20Question%20about%20Fraud%20Score\&body=Hi%20MIDA%20Team%2C%0A%0AI%20have%20a%20question%20about%20the%20Fraud%20Score%20feature.%20Please%20assist%20me%20with%20the%20following%3A%0A%0A-%20Shop%20URL%3A%20%0A-%20Issue%20details%3A%20%0A%0AThank%20you!%0A%0A%2D%20Your%20Name). --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.mida-app.io/advanced-filters/customer-segmentation.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.