# Customer segmentation

We optimized 9 segments that our customers usually use Advanced filter for.

1. **Placed order**

* Who: Visitors who placed order
* Event: Successful order

2. **Added item to cart**

* Who: Visitors who added items to cart
* Event: Add to cart

3. **First-time visitors**

* Who: Visitors who visited the online store for the first time
* Event: Visit number (equal to 1)

4. **Return visitors**

* Who: Visitors who visited the online store more than once
* Event: Visit number (at least 2)

5. **Engaged visitors**

* Who: Visitors who visited more than 2 pages of the online store and had at least 1 minute of active duration
* Events: Page per sessions (at least 3) and Active duration (at least 1 minute)
* Conditions: AND - both events must be met to be included in this segment

6. **Frustrated visitors**

* Who: Visitors who had rage clicks or shaky mouse
* Events: Rage clicks or Shaky mouse
* Conditions: OR - any of two events are triggered to be included in this segment

7. **Abandoned cart**

* Who: Visitors who added item to cart but did not complete their purchase
* Event: Add to card and not Successful order
* Conditions: AND - both events must be met to be included in this segment

8. **Abandoned checkout**

* Who: Visitors who started checkout process but did not complete their purchase
* Events: Checkout started and not Successful order
* Conditions: AND - both events must be met to be included in this segment

9. **Organic traffic**

* Who: Visitors who arrived on store from unpaid or unpromoted search results
* Events: Source type (Organic)

10. **Logged-in visitors**

* Who: Visitors who logged into your online store
* Conditions: Sessions recorded customer ID and customer email. You must enable Collect customer email in Settings to track Logged-in customers.

If you have any questions, feel free to contact us via **Crisp Chat** or email us at [support@mida-app.io](mailto:support@mida-app.io?subject=%5BMIDA%20Support%5D%20Question%20about%20Fraud%20Score\&body=Hi%20MIDA%20Team%2C%0A%0AI%20have%20a%20question%20about%20the%20Fraud%20Score%20feature.%20Please%20assist%20me%20with%20the%20following%3A%0A%0A-%20Shop%20URL%3A%20%0A-%20Issue%20details%3A%20%0A%0AThank%20you!%0A%0A%2D%20Your%20Name).